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Baby care shoppers can now register online.
March 17, 2015
By: Melissa Meisel
Baby care brand Mustela launched its first online customer loyalty program, my Mustela eRewards. Membership is free and registration can be completed online at www.mustelausa.com/shop/lp/rewards. “The launch of the my Mustela eRewards program marks the next strategic phase of our digital marketing program,” said Jerome Clark, assistant vice president of US Marketing at Mustela. “Not only will this program complement our recently launched e-commerce platform but it will also help us to better ...
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